Be a registered non-profit organization.įor those that qualify, the Ad Grant can be a valuable tool in helping to sustain and grow their organization.

However, it’s important to note that to be eligible for the grant, nonprofits must meet certain criteria and comply with the program’s guidelines. The grant allows non-profits to run ads on Google’s search network reaching a huge audience through digital advertising. Google Ads is one of the most popular and widely used forms of online advertising and it can help nonprofits.

Increase Website Visitors & Conversionsīy utilizing the Google Ad Grant, nonprofits will be able to help make up for the loss of revenue from AmazonSmile.

Promote the Organization’s Website and Mission.

The Google Ad Grant is a program that provides nonprofits with up to $10,000 per month in advertising credit for Google Ads. However, there is still hope for nonprofits – the Google Ad Grant. This decision has left many nonprofits scrambling to find alternative ways to replace the lost revenue. As a result, Amazon has decided to end the AmazonSmile program.

However, the company has had to make several cost-cutting measures to remain financially stable. The program was a great success, with over one million nonprofits participating and millions of dollars donated each year. This program was a win-win for both Amazon and the nonprofits as it helped Amazon to increase customer loyalty and gave nonprofits a steady stream of revenue. It was a simple process – customers would shop on Amazon as usual, but by using the AmazonSmile URL, a portion of their purchase would be donated to the nonprofit of their choice.

Many nonprofits relied on this program as a steady source of revenue and its ending is a big blow for them.ĪmazonSmile was launched in 2013 as a way for customers to support their favorite charities and nonprofits. This news is a significant loss for many nonprofits, as AmazonSmile was a popular and easy way for people to support their favorite causes. The end of this program is just one of many cost-cutting efforts made by the company during the ongoing economic downturn caused by the COVID-19 pandemic. This program allowed customers to donate a portion of their purchase to a nonprofit of their choice.

How Nonprofits Can Replace the Loss From AmazonSmile By Using The Google Ad GrantĪmazon recently announced that it will be ending its charity donation program, AmazonSmile.

Amazon smile for nonprofits